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This paper examines the relationship between different manufacturing strategies and Industry 4.0's (I4.0) critical success factors (CSFs) and technology adoption.

For that, the authors surveyed 165 practitioners from different manufacturers. Participants provided information about the levels of product customization and production volume in their companies. They also indicated the adoption level of I4.0 technologies and CSFs. Using multivariate data techniques, the authors identified four clusters of different manufacturing strategies and two readiness levels based on the establishment of I4.0 CSFs. The adoption level of I4.0 technologies was then cross compared among clusters to identify which technologies are more likely to be supported.

The findings indicate that, in low-readiness companies, the adoption level of I4.0 technologies does not significantly differ between manufacturing strategies. However, when companies present a higher I4.0 readiness, the adoption of I4.0 technologies seem to vary according to the existing manufacturing strategy.

This study sheds light on the influence that manufacturing strategies may have on the digital transformation of companies, highlighting which strategies are more likely to offer a context to successfully adopt I4.0 technologies. The identification of these relationships helps to define the expectation regarding the company's digital transformation, determining coherent benchmarks and allowing managers to anticipate potential issues.